Top 5 Ways to Improve Your Remarketing Campaign:
Remarketing … This is when websites haunt you with their ads, right …? Wrong.
When used properly there should be no harassment. In fact, remarketing is one of the most powerful and cost-effective ways to re-engage and connect with customers.
If you’re new to remarketing, here’s a great article that talks about the basics of remarketing and how to get started today. This article is intended for experienced professionals who are looking for ways to optimize their remarketing campaigns for better results.
1. Double-check your basics:
Checking that you checked the basics below will pay dividends when you start focusing on the intricacies of your remarketing campaigns.
Strategy and goal of the campaign. Has your campaign goal been set in line with your remarketing strategy? If you’re looking for conversions in your remarketing campaign, make sure your campaign is optimized for them.
Tracking – are you confident in your website and conversion tracking capabilities? Before you start fantasizing, make sure your settings are reliable and remove all unwanted tracking programs.
Audience lists – are they updated and segmented correctly?
2. Manage variations and frequency of ads, so as not to tire the ads!
Remarketing is about staying on top of your audience, but remember what we said about the harassment? The distinction between a good remarketing campaign and a regular campaign ensures that you will not bombard them with the same advertisements wherever they go online.
The basic principle of marketing is a positive interaction with your consumers to create profitable and long-term relationships. This is difficult to do when you are trying to sell them a product at any time of the day, wherever it is, and probably not always in the right mood.
Consider using frequency limits for all of your advertising channels so that your audience only sees a certain number of ads over a certain period of time. Take it a step further by finding out when your audience will be in the right mood to study and buy your product, and set additional ad schedules.
3. Focus on your ad’s quality metrics:
Ad Quality Scores are ratings provided by advertising platforms to measure how relevant your ad is to the end user. It takes into account several variables, such as advertising content, targeting metrics, and landing page experience. The more gels together, the higher the quality indicator of advertising.
4. Continue remarketing for the most interested audience:
A person who becomes your customer is familiar with your brand and loves what you sell is enough to pay for it. This is a great opportunity to start cross-selling other complementary products. Plan remarketing trips for each of your products or services and watch how your marketing engine works like a well-oiled ad slot.
When you start these specific remarketing campaigns, you’ll notice that each audience is quite small. This should not be an alarming concern, because this audience is one step ahead of cold-reaching campaigns.
5. Experiment, refine, tune, and improve the results:
As digital marketers, our role is to constantly optimize and improve campaigns to achieve our marketing goals at a lower cost. It may be your hunch or idea based on past experience. Confirm your ideas by constantly planning and conducting experiments to collect valuable data. If they are successful, include them in an active campaign.